Brand development & guidelines
Whilst working at Endsleigh, we worked with an external agency to redefine the Endsleigh proposition, brand values and core USP’s of the brand.
Working collaboratively with the agency on the overall brand identity, I then created an extensive brand guideline document to help rollout the new branding application to the in-house studio and the wider team.
Designed at Endsleigh Insurance
As part of the process I took a complete audit on existing branded material which included marketing and promotional items, printed material, slide decks etc.
It was important that all aspects of the business were considered during this time as we wanted to retain a strong brand guardianship over the new identity.
As part of the guidelines, I created a series of templates that would help roll out the branding to the wider team providing departments with the relevant assets they require fro their day to day roles.