Coco Rose Beauty
UX & UI eCommerce Design
OVERVIEW
Coco Rose Beauty, a brand new salon in Bristol. Offering their clients a wide range of beauty treatments, all available to book and manage online.
Coco Rose approached me to deliver a brand new digital experience for the salon looking at the complete user journey from landing page through to salon visit.
ROLE
Digital Designer
User research, Interaction &
Visual Design
Prototyping & Testing
Deployment
The process
Coco Rose Beauty had been trading as a sole beautician using manual diary management and various methods of contact to its customers. The legacy way of working wouldn’t have worked for the salon with the ambition there would be multiple beauticians offering various services within the premises.
The salon wanted to create a seamless user experience from the moment they land on the website, booking an appointment, receiving notifications to post salon experience and marketing.
Wireframing
From the research and journey flow, I moved into creating low fidelity wireframes to help the client understand the structure and layout of content on each page. From the research we determined that most customers access competitor websites via mobile devices, so we led with a mobile first approach to the design.
Prototyping
Once the wireframes were signed off, I created a high fidelity prototype of the user interface and design for the website. This was then deployed into WordPress CMS platform where testing began to understand the performance based marketing activity.