I’m a Lead Product Designer with over 10 years’ experience in fintech, consumer tech and eCommerce. Specialising in end-to-end product design, design systems and AI-assisted workflows - balancing user needs with business outcomes.
Case studies
Bridging knowledge with AI
94% growth in AI knowledge coverage by creating a workflow that kept human and AI knowledge bases aligned.
Automating Operational Workflows with Case Management
Eliminated 70 hours of manual work per month by automating customer follow-ups and case workflows.
Streamlining complex customer support issues
Built a unified case management platform that reduced median resolution times from 39 days to 7 days.
Building a design system that fell out of sync
Rebuilt a production-aligned design system with 52 components, restoring consistency across design and engineering.