I’m a Lead Product Designer with over 10 years’ experience in fintech, consumer tech and eCommerce. Specialising in end-to-end product design, design systems and AI-assisted workflows - balancing user needs with business outcomes.
Case studies
Bridging knowledge with AI
Designing the workflow that keeps an AI support agent's knowledge in sync with its human knowledge base, and measuring the result.
Operational efficiency through automation
Automating case workflows to cut manual work and drive operational efficiency for support agents.
Streamlining complex customer support issues
Streamlining support agents' workflow by unifying multiple systems into a single case management solution.
Building a design system that fell out of sync
Rebuilding a design system from the ground up, variables, components, structure, and documentation after it drifted out of sync with production.